Entrepreneurship of The Busters Research Paper Example | Topics and Well Written Essays - 3250 words

Entrepreneurship of The Busters - Research Paper Example This essay discusses that the owners of the business, i.e. The Buster’s have decided to expand the business size by opening up another store in a new building two blocks away from their current location. The proposed business venture will be designed on the similar basis, as the current business is established. Keeping in view, the expertise and skills of the owner and work force will be beneficial in providing a solid guarantee to the investors that their money will not be spend on a business venture that is non profitable at any point. This is because of the fact that The Buster’s is running smoothly and profitably at its current location. Keeping in view the small size of the business, the owner want to expand by opening up another small store in a new building of about 1,000 square feet of space, maintained and run by a work force of two to three employees. The new office building is located at 5th Avenue near Carroll gardens with the name, The Business Avenue. In t he Business Avenue, offices of different multinationals and domestic firms are located and there are around 15,000 different individuals who visit this 20 story building. The Buster’s is keen in providing superior quality canteen items, stationary products, news papers and magazines. In addition to these items, the owner of the store, Marsha Jones, has decided to add more items to store’s shelves as she is going to acquire a larger space in The Business Avenue, i.e. of around 1500 square feet of physical space at the ground floor of the building. 1.3 Business Aspirations The biggest aspiration that evoked Marsha Jones to open up a news Buster’s store was her dream of transforming The Buster’s into a chain of super stores within next 10 years. Opening up her second store in The Business Avenue is just one step towards making The Buster’s a popular super store where customers can get all what they want. She wants to open up another 10 stores like The Buster’s, no matter within New York or in other states and cities of United States of America. 2. Organization of the Business This section describes who will be managing the business affairs of The Buster’s and how many employees will be needed to run the business on daily business. In addition, this section also describes the legal status of the business, that whether it is going to be a partnership business or held solely by Marsha Jones. In the end, this section of the report also provides inside to the company’s vendors and suppliers. 2.1 Owners Marsha Jones, who is the owner and creator of the business, will be managing the store on daily basis. She is going to hire a personal assistant who will closely monitor the financial performance

Environmental Issues in Canada Essay Example | Topics and Well Written Essays - 1750 words

Environmental Issues in Canada - Essay Example Sooner or later the ozone layer is going to split wide open and the human beings and the animals will affected largely because of this. Skin cancer will become very common in human beings and this will also have other serious repercussions on human beings. This paper will largely focus on the environmental problems that exist in Canada. A comprehensive analysis of some of the most predominant problems in Canada will also be provided in this paper. The levels of acid rain are unprecedentedly high in Canada and this is because of the pollution. "On Feb. 2, 2007, the United Nations scientific panel studying climate change declared that the evidence of a warming trend is "unequivocal," and that human activity has "very likely" been the driving force in that change over the last 50 years. The last report by the group, the Intergovernmental Panel on Climate Change, in 2001, had found that humanity had "likely" played a role." (Science, 25 March 2008). Global Warming, Acid Rain and the depletion of the ozone layer will heavily affect the life of human beings; the depletion of the ozone layer will make human beings more vulnerable to skin cancer. The flora and fauna will inevitably get affected because of all the above concerns. Acid rain is acidic in nature and any rain which consists of unusual amounts of acid can be called as acidic rain. The main cause of acidic rain is the emission of nitrogen and sulfur; this is because of the human activities. There have been many laws introduced by the government to keep a check on human activities which trigger off acidic rain. Acidic rain is believed to have devastating impact on aquatic life, animals, and most importantly on the health of human beings. "Acid rain is a problem in eastern Canada because many of the water and soil systems in this region lack natural alkalinity - such as a lime base - and therefore cannot neutralize acid naturally." (Where is Acid Rain A problem 25 March 200 9). Areas like Nova Scotia are severely affected because of acid rain and the damage done in these areas are beyond repair. Canada has to join hands with the US in order to stop the devastation caused by acid rain; Canada alone cannot fight against acid rain. Only if Canada joins hands with the US this potential problem can be solved. The US is largely responsible for more than 50% of the acid rain caused in Canada and this is exactly why the country must join hands with the US in order to deal with this big problem. "In 1995, the estimated transboundary flow of sulphur dioxide from the United States to Canada was between 3.5 and 4.2 millions of tons per year." (Where do sulphur dioxide emissions come from 25 March 2009). The following diagram will bring to light the environmental condition of Canada These figures were recorded for the year 2000 and now the level of SO2 is exceeding high. These factors contribute largely toward issues like global warming and the depletion of the ozone layer. The Green House Effect There are many green house gases present on Earth, for instance Carbon dioxide which is exhaled by human beings is abundantly present in the Earth's atmosphere. Other gases include Methane, Ozone, And Nitrous oxide etc. There are some very important gases without the presence of which the green house effect can never take place, those gases include

Distribution Channel Design

Distribution Channel Design Distribution Channel Design Channel design facilitates the flow of goods from the manufacturer to the end-user. Hutt and Speh (2007) defined that, the link between the manufacturer and the customer is the distribution channel. The purpose of the distribution channel is to distribute the product from manufacturer to the end user to the right time to the right place (Klein and Frazier1990). The channel of distribution is the marketing managers bridge to the market. Channel design creates a competitive advantage that separates market winners from market losers. Stern Weitz (1997) , says the efficient distribution channel design and administration can offer opportunities to develop sustainable competitive advantage in the long term. The channel should achieve all tasks which are necessary to affect a sale and deliver products to the end user. The Tyre Company who is trying to enter into US market is a manufacturer of safety systems for vehicle tyres whose products allow the vehicle to continue to be driven even if the tires burst or are shot out. The main customers for the systems are police forces, security companies, emergency services like ambulance and fire service, armies, trucking companies (Original Equipment Manufacturers ‘OEMs), and even the general public. The organization cannot serve all types of customers through a single distribution channel, so depending on the size of the market, value and the level of usage, the market for safety systems can be divided into three segments. Ø Government Organizations (Ambulance, fire services, armies), Ø Private sector (Original equipment manufacturers like Trucking companies vehicle manufactures), Ø General public For the safety systems manufacturer there are many options to design a distribution channel. In the above figure, channel 1 comes under direct distribution channel where the organizations directly deal with the customers. This distribution channel does not have any intermediaries like distributors, wholesalers, retailers etc. Hutt and Speh (2007) says in, direct distribution channel the manufacturers own sales force deals directly with the customer segments, and the manufacturer has the complete responsibility for performing all the required channel tasks. Channel 2, channel 3 and channel 4 come under indirect distribution channels. Indirect channel distribution uses one or more intermediaries like distributors, retailers, sales representatives etc. Channel distribution for Government sectors customers: The safety systems manufacturer is entering into the U.S market for the first time, so the organization cannot contact the government organizations for selling their products. As the government uses the safety systems for emergency services, they cannot rely on the manufacturers words. So, the manufacturer should approach distributors and collaborate with them for doing business. These distributors can approach the government organizations and explain the products features and advantages. So, the best way to serve government sector customers is to design an indirect distribution channel which consists of distributors as Intermediaries. Corey et al. (1989) says indirect channel distribution is generally found where the markets are fragmented and widely dispersed, low transaction amount prevails and buyers typically purchase a number of items in one transaction. The government sector segment is widely dispersed and the buyers in the segment purchase a number of items in one transaction, indirect approach is recommended for dealing with this segment. The below figure shows the distribution channel design for government sector customers In private sector, the customers (original equipment manufacturers) for safety tyres are few. So, the company can directly approach the original equipment manufacturers that use the safety systems and can directly tie up with the vehicle manufacturers or OEMs. This increases the sales of the safety systems manufacturer. Hutt and Speh (2007), says the direct sales approach is feasible when the customers are large and well defined, the customers insist on direct sales, sales involve extensive negotiations with upper management. Here in this report the manufacturer has to negotiate extensively with the upper management of the OEMs to make them agree to fit the safety systems as the original equipment. Therefore direct distribution channel design is suitable for private sector customers. Distribution channel for general public: General public customers will maximum order 1-4 units per orders and its not so easy for the manufacturer to deal with every individual customer separately. So, the manufacturer should make tie ups with dealers or wholesalers. These dealers or wholesalers create awareness about the product and encourage the general public to buy the safety systems. These distributors or wholesalers intern make tie up with the vehicle repairing sheds and retailers. These vehicle repairing sheds play a vital role in increasing the sales of the safety systems. Therefore indirect channel is recommended for dealing with general public customers. The below figure indicates the distribution channel for dealing with general public. COMMUNICATION PROCESS: Kennaugh (2009), says the primary objective of marketing communications is to create awareness of a business, its products, and its position through customer-facing materials such as brochures, press releases, Web sites, and trade show presentations. Communication helps to spread awareness about products or services that are of some use to consumer and potential buyers. A good marketing communications plan requires an in-depth understanding of target audiences and the processes involved in buying, selling, and communicating. As the safety systems manufacturer has customers in different sectors, it should use different modes of communication for taking the product to the customers. Hutt and Speh (2007), says due to the technical complexity of the business products, the relatively small number of potential buyers, and the extensive negotiation process, the primary communication vehicle in Business to Business marketing is the sales person. As the Companys product in this report is a technical product, the primary communication for this company should through personal ­ selling. Personal selling is the most effective tool for building buyers preferences, convictions, and actions. Apart from personal selling the company can also communicate through sales promotion, advertising, public relations, Bouchers, E-Marketing, workshops, Direct Marketing etc. Advertising is also a most powerful tool of communication. Most of people believe the Media and attract to the media advertising. But media covers mostly general customers and some business customers. So, this can be used only as one of the communication tools for taking the safety systems into market. Aaker (1992), says Brochures are useful for the communication and this is the very cheapest way for communicating to the customers. Communication helps to keep the consumers informed about the new models of products or services that are available in the organisation. To communicate effectively, marketers need to need to understand how communication works .Communication involves the eight elements which are shown in the below figure. 1) Sender: The party sending the message to another party -in this case it is the Tyres Company. 2) Encoding: The process of putting the intended message into symbolic form that will differentiate us from other companies into an advertisement that will convey the intended message (Kotler et al 2008). 3) Message: This set of words, pictures or symbols that the sender transmits in the advertisements. 4) Decoding: The process by which the receiver assigns meaning to the symbols encoding by the sender -a consumer reads the ad and interprets the words and illustrations it contains. 5) Receiver: The party receiving the message sent by the company; the customer or the company that reads the tyres advertising. 6) Response: The reactions of the receiver after being exposed to the message -any of thousands of possible responses, such as the customer is more aware of the attributes of our tyres products. 7) Feedback: The part of the receivers response communicated back to the sender -tyres Company research shows that consumer like and remember the ad or consumers write or call the company praising or criticising the ad or its products. 8) Noise: The unplanned static or distortion during the communication process which result in the receiver getting a different message from the company. This is diagram shows that how message would pass to customers and how they would have respond by taking response and feed back like questionnaire, by filling feedback form, interviews and so forth. Scope for Conflict: Cannel conflict occurs when members of two channels fight for same goal. Organisational growth is badly affected by conflicts. Generally organisation doing business depends upon their Agents, Wholesalers, and Retailers. As long as the organization maintains a good relation with all its channel members the organisation gets good results, if the organisation does not maintain a healthy relations to all its channel members then the organisation sales growth decreases, and conflicts occur (Kogut, 1988). For instance, a premier distributor may be expected to share market analysis data, have an outside force and create account plans maintain specific inventory, and provide a complete service and repair function- in exchange for preferred pricing and product availability. An authorized distributor may be expected to share market analysis data, have a telemarketing operation, and maintain specific inventory. An affiliate distributor may have access to the manufacturers products without being given any special pricing or compensation. When there are too many distributors in a given area, or when one distributor â€Å"cherry-picks† accounts in another distributors territory, there can be price competition and conflict (Erramilli, 1991). Pricing related conflicts are most common in channel conflicts. It is very essential that the manufacturer creates the base for a pricing structure where each member is able to make a profit from the value they bring to the marketing channel process. Each members price must reflect his or her role within the channel (Aaker, 1992). For example, if a retailer is able to purchase directly from the manufacturer at a cost that is equal or less than the cost that their distributor gives them, then the distributor losses his business from the retailer. This is one of the reasons for channel conflict. The other reason for channel conflict is, if the organisation supply tyres to the end customer with help of the wholesaler/distributor and retailers in particular area, and also maintaining good relations with wholesalers and retailers as well. But, that area is very small or there is no need of retailers in that area. Then organisation distributes the tyres directly from wholesaler/distributor to end-user. In this regards retailers lose their business. So conflict may occur in between retailers and organisation or in between retailer to distributor. Based on this conflict Retailer may merges with the competitor which in turn effects the organization. Other sources of channel conflict may result from goal incompatibility, poorly defined roles and rights, perceptual differences, and interdependent relationships. All of these factors must be taken into consideration, addressed when necessary, and managed whenever possible (Nygaard, 1994). Relationship Marketing: Relationship marketing is a term introduced by Berry (1983) that puts forward that marketers should move away from transactional marketing and build longer term relationships with their customers, focusing on building trust between buyer and seller so that loyalty develops. Morgan and Hunt, (1994), say Relationship marketing refers to all marketing activities directed toward establishing, developing and maintaining successful relational exchanges. The idea of relationship marketing was developed by Gronroos (1994) whose opinion was that relationship marketing was all about identifying, establishing maintaining, enhancing and, occasionally, terminating relationships with customers. The objective of such relationships, he suggested, is to give mutual benefit through the exchange and fulfilment of promises as well as communication. Relationship Marketing involves organisations gathering information about their customers and then deciding with whom they can develop a dialogue; it allows buyers and sellers to work together in joint problem solving, easing the pressures on the buyer. Rather than employing market share as a measure of marketing success, this approach uses customer retention (Gummesson, 1994). The effectiveness of Business to Business marketing is largely determined by long-term relationships between buyers and sellers (Dion et al., 1995). According to Webster (1992), buyer-seller or customer-supplier interdependence is an integral part of business to business marketing. Over the past 10 or so years, there has been clear evidence to suggest that, in business to business marketing, the nature of buyer-seller interactions has changed from adversarial to relationship building, and, consequently, emphasis has moved away from discrete transactions and towards relational exchanges (Weitz and Jap, 1995). P ressures to meet the demands of global competition, reliance on single-source suppliers, the development and adoption of just-in-time systems, outsourcing and development of ‘partnerships have been cited as some of the main driving forces behind such developments (Metcalf et al, 1992). Over the last 20 years, relationship marketing has been espoused by many in the services and industrial arenas, where it is, perhaps, easier to developer longer term relationships. The acquisition, retention and nurturing of customer relationships is fundamental to an organisation engaging in relationship marketing. Nurturing the customer is a step along the path to invoking loyalty on the part of the customer. Loyalty is one of the objectives of relationship marketing because a loyal customer may be of strategic advantage our Company. In this case, as the manufacturer newly entering into the US market, he has to build the relationship with the channel partners. By building relationship, he can understand the market well. By building relationship all the channel members can work for the common goal and they can solve any problem effectively. References Aaker, D.A., (1992), â€Å"The value of brand equity†, Journal of Business Strategy, Vol.13, pp.27-32. Berry, L.L. (1983), â€Å"Relationship marketing†, in Berry, L.L., Shostack, G.L. and Upah, G.D. (Eds),Emerging Perspectives on Services Marketing, American Marketing Association, Chicago,IL. Corey, E.R., Cespedes, F.V., and Rangan, V.K., (1989). Going to Market: Distribution System for Industrial Products, Harvard University Press, Boston. Dion, P., Easterling, D., and Miller, S.J., (1995). What is really necessary in successful buyer/seller relationships, Industrial Marketing Management, Vol.24. Erramilli, M.K. (1991), â€Å"The experience in foreign market entry behavior of service firms, Journal of International Business Studies, Vol. 21 No.Fall, pp.479-501. Gronroos, C., (1994), â€Å"Quo Vadis marketing? Towards a relationship marketing paradigm†, Journal of Marketing Management, Vol. 10 No. 5. Gummesson, E., (1994). Making relationship marketing operational, International Journal of Service Industry Management, Vol. 5 No.5. Hutt, M.D., and Speh, T.W., (2007). Business Marketing Management: B2B, Thomson, USA. Kogut, B. (1988), Joint ventures: theoretical and empirical perspectives, Strategic Management Journal, Vol. 9 No.4, pp.319-32. Koltler.P, Armstrong.G, Wong.V and Saunder.J., (2008), 5TH Edition, Principles of Marketing. Prentice Hall. Klein, S., and Frazier, G.L., (1990), A transaction cost analysis model of channel integration in international markets, Journal of Marketing Research, Vol. 27 No.2. Metcalf, L.E., Frear, C.R., Krishnan, R., (1992). Buyer seller relationships: an application of the IMP model, European Journal of Marketing, Vol.26, No.2. Morgan, R.M., Hunt, S.D., (1994). The commitment trust theory of relationship marketing, Journal of Marketing, Vol. 58 No.3. Nygaard, A. (1994), The falsification perspective on theories in channel research, Journal of Marketing Channels, Vol. 3 No.4. Stern, L. W. Weitz, B. A.; 1997. The Revolution in distribution: Challenges and Opportunities. Long Range Planning . V. 30. pp. 823 829. Webster, F.E., (1992). Industrial marketing strategy. 3rd ed., Wiley, New York. Weitz, B.A., and Jap, S.D., (1995). Relationship marketing and distribution channels, Journal of the Academy of Marketing Science, Vol.23, No.4.

Lizzie Borden Essay -- essays research papers fc

It is best described by the closing arguments for Lizzie Borden's defense, made by her attorney, George D. Robinson: The Lizzie Borden case has mystified and fascinated those interested in crime forover on hundred years. Very few cases in American history have attracted as much attention as the hatchet murders of Andrew J. Borden and his wife, Abby Borden. The bloodiness of the acts in an otherwise respectable late nineteenth century domestic setting is startling. Along with the gruesome nature of the crimes is the unexpected character of the accused, not a hatchet-wielding maniac, but a church-going, Sunday-school-teaching, respectable, spinster- daughter, charged with parricide, the murder of parents, a crime worthy of Classical Greek tragedy. This is a murder case in which the accused is found not guilty for the violent and bloody murders of two people. There were the unusual circumstances considering that it was an era of swift justice, of vast newspaper coverage, evidence that was almost entirely circumstantial, passionately divided public opinion as to the guilt or innocence of the accused, incompetent prosecution, and acquittal. 	Not much is described of Lizzie Andrew Borden's childhood. On March 1, 1851, Emma Lenora Borden was born to Andrew and Sarah Borden, and on July 19, 1860, Lizzie had arrived. While Lizzie was at the young age of two, Sarah died of uterine congestion. In 1865, Andrew Borden wed Abby Durfee-a short, shy, obese woman who had been a spinster until the age of 36. Abby's family were not as well off as the Bordens. 	Lizzie suffered from psychomotor epilepsy, a strange seizure of the temporal lobe that has one distinct symptom: a "black-out" in which the patients carry out their actions in a dream state, aware of every action without knowing what they are doing. Lizzie Borden seemed to have two entirely different personalities: the good daughter (a member of the Congressional Church, and a brilliant (conversationalist), and the bad daughter (deeply resentful of the patriarchy). These two personalities could be explained by the families' contradiction about their social statuses. She also had a habit of stealing from the local merchants. The Borden family of Fall River, Massachusetts, was well known-not only because of Andrew Borden's wealth, but also because of the New England name. Lizzi... ...rders took place. The Lizzie Borden House Bed and Breakfast Museum was to open on, appropriately, August 4. The breakfast includes food eaten the morning of the murders, such as bananas, johnnycakes, sugar cookies, and coffee with the management dressed as and playing the part of the Bordens.   Bibliography "Borden Murder Trial Begun." New York Times June 6, 1893. Clover, Carol J. Men, Women, and Chainsaws: Gender in the Modern Horror Film. Princeton: Princeton Publishing, 1992. Kent, David, ed. Lizzie Borden Sourcebook. Boston: Branden Publishing Co., 1992. The Legend of Lizzie Borden. Video. Director William Bast. George Lemaire Productions in association with Paramount, 1975. Starring Elizabeth Montgomery. "Lizzie Borden is Acquitted." New York Times. June 21, 1893. Porter, Edwin H. The Fall River Tragedy: A History of the Borden Murders. Portmand, Maine: King Phillip Publishing, 1985. http://www.sirus.com/~rlf/lizzie/chronology.html "Lizzie Borden Basic Chronology." http://www.bram.addr.com/newpage41.htm "Try to Catch Forty Whacks†¦ Er, Winks†¦ At This B&B." by Bram Eisenthal

Johnson and Johnson Executive Summary Essay

The $10,000 investment made into Johnson and Johnson is a good investment to have in your portfolio. This is because of the stable nature of Johnson and Johnson and the growth trend of the company. Based on the JNJ 10-Ks for the last 5 years ended Jan. 1, 2012, the revenue trend is growing. Revenues have trended favorably from $61,095 in the year ended Jan. 2007 to $65,030 in the year ended Jan. 1, 2012. The company is also operating efficiently showing the more stable aspect of this investment by keeping costs of goods sold at an average percent of 29.94% for the five years ended Jan. 1, 2012. The company is also well leveraged for growth. A good measure of this leverage is the Debt Ratio, which is a measure of the total liabilities of a company in proportion to the total assets. The Debt Ratio will also expose the risks in the company’s debt-load by revealing the extent of assets that are financed with debt. The debt ratio for JNJ has trended from 2.00 in the year ended Dec. 28, 2008 to 2.01 Jan. 1, 2012 with an increase in the fiscal years ended Jan 2, 2011 and Jan 3 2010 to 2.22 and 2.15, respectively. These ratios show that the company has two assets for every one dollar of a liability the company has thereby showing that the company is financially stable and able to pay the obligations it has. Johnson and Johnson is also able to generate earnings from it’s invested capital. Return on asset (ROA) is a ratio that describes what earnings are generated from invested capital and is often referred to as return on investment. From the years ended Dec. 28, 2008 through Jan 2, 2011, the company has had a consistent ROA percentage of 15.25%, 12.95%, and 12.96%, respectively. The ROA percentage decreased to 8.51% in the year ended Jan. 1, 2012 because of continued additions of assets through acquisitions that will continue to generate growth in the future. Market perception is also a valuable indicator when determining sound investments. The price to earnings ratio is a valuation of a company’s current market share price compared to its per-share earnings. Generally, a higher P/E ratio suggests that an investor can expect higher earnings growth in the future. The price to earnings ratio has increased substantially to 18.53 in the fiscal year ended Jan. 1, 2012 from the 12.75 price to earnings ratio in the year ended Jan. 2, 2011, as shown in the table below. Lastly, most financially secure and stable companies offer dividends to their stockholders. A dividend is a distribution of cash, stock, or property in a portion of a company’s earnings. The cash dividends per share have trended favorably for investors looking to have a return on their investment from $1.62 in the year ended Dec. 28, 2007 to $2.25 for the year ended Jan. 1, 2012. In summary, Johnson and Johnson is continually investing into new consumer, pharmaceutical, and medical device fields which has created a large, well diversified company that is able to stay one step ahead of its competitors thereby creating a strong stable investment option for investors.

Earth Is Being Harmed by Human Activity Essay

Earth is being harmed by human activity. Humans already made the earth being damaged and it is because of their own activity. In this essay I will describe how people can damaged the earth in more specific like in environment problems. Humans are responsible for taking what they believe is theirs and finding ways to destroy it. Human activity is a behavior or the way that people doing in this environment in a good or bad ways. There are two topics of my essay that will support my opinion to agree with the topic which is earth is being harmed by human activity. There are pollution, and excessive logging. These three topics will contain specific example which are will connected with the human activity. â€Å"Pollution is the introduction of a contaminant into the environment†(2013). It is created mostly by human actions, but can also be a result of natural disaster. Pollutions have a huge effect on any living organism in an environment, making it virtually impossible to sustain life. There are so many human activities that accidentally or not already made the earth became damaged. And one of them is pollution, pollution is one of the big problem that we face now. There are three pollutions such as, air pollution, water pollution, and land pollution. Air pollution became the most famous issue in the world right now. â€Å"Air pollution is the accumulation of hazardous substance into the atmosphere that danger human life and other living matter†(2013). The simple example from human activity that accidentally we made or not of air pollution are when we drive car and the car will release the emission. One more is tobacco smoke, believe it or not smokers have a big role in air pollution. It contains the most dangerous element of air pollution for health. Fact of cigarettes â€Å"Cigarette smoke produces 10 times more air pollutions than diesel car exhaust†(2004). Surely all of these problems started from human activity and make a big impact for all human being in the world. The other examples again from air pollution are acid rains, aerosol sprays, manufacturing building, paint fumes, etc. The second is water pollution, â€Å" Water pollution is the introduction of chemical, biological and physical matter into large bodies of water that degrade the quality of life † (2004). A few facts of water pollution are â€Å"Over 73 different kinds of pesticides have been found in the groundwater that we eventually use to drink† (2004). And in my opinion, this issue is very clear to describe how big damaged that our earth got from human activity. We can’t blame anybody in this case but at least we should realize and try to think how to react and do after we know about this one. One simple example from me are try to use non-toxic material and avoid using pesticides that can run off into water systems. And the last one is land pollution, which is maybe we don’t notice at all but have the big impact on us. One fact from land pollution is â€Å"We throw away enough trash every day to fill 63. 000 garbage trucks† (2004). If we realize earlier that how big impact that have we done in this earth maybe we can handle this one and decide a solution to save our earth from our activity. The second topic is excessive logging. Nowadays many people never think before they want to cut down the trees. They just cut the trees without thinking how big affect that will they get after they cut the trees to excessive or over. Some people just think in an economical thinking like they will cut almost all of trees and not thinking how many trees they still keep for the future. Actually that is really really a bad thinking, we should think in an environmental way as well. We can’t live the life in the future if we don’t think about it from now. â€Å"Excessive logging is one of the big issues that we should think after pollution†(1991). Actually we just need a good paradigm to think about this problem and how can we solve this problem. One of many example that we can learn from this case is try to limit the demand and supply. Maybe it will have another reaction in the economic, but we should think in environment way as well. For example, some company should limit their logging and maybe increase the cost of the wood so it will decrease the demand supply wood from the consumer. In my opinion this problem will make a complicated situation which is will make another problem but so far if we can handle it together and think about this one slowly, for sure we can solve this one clearly. And in the conclusion, The earth is being harmed or damaged by human activity is genuinely right for me. Many examples that I told and spread in this essay. From the pollutions which is include Air pollution, water pollution, and land pollution. Three of them have their own impact in this world. For example air pollution release a bad effect from automobile emission, water pollution came from many pesticide and trash that everyone throw to the river or sea and made the sea became dirty and polluted. And land pollution also came from trash that we throw on the land and made our land contaminated and can’t reduce or recycle the things again, moreover land pollution became the first impact that we got because we stay on the land. And actually we should solve this problem first before we solve the others. And because all of these pollutions came from human activity we should fight and find the solution before too late. Excessive logging also have a big role beside the pollutions, maybe trees still growing but we never think that human activity is too expose the resources and never think what will happen in the future if we are to expose or excessive logging. Because we made the problems first and definitely we should find the solution for our best future. â€Å"Human activity should be reduce, and limit the demand to make environment sustainably† (2002).